Looking to connect with younger guests and cement its role as a fresh-food leader, Subway changed its logo, store design, and so much more. With the rename of the brand into Subway in 1968, the new logo was introduced. 0. Ray says: August 8, 2016 at 16:24 Interesting stuff. Now I’m hungry! Subway calls the new logo the "next step" in the sandwich chain's evolution, following the addition of more premium menu items, such as carved turkey breast and rotisserie-style chicken, as well as the launch of the company's tech-focused division, Subway Digital. Kostuch Media Ltd. - August 8, 2016. I think the new logo looks fantastic. Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. Subway was founded on August 28, 1965 under the name ofPete's Super Submarines. Despite the name change, it was also marketed as Pete's Subway. Thanks for sharing. By. Unfortunately they sell sandwiches, lol. Consumers will catch a glimpse of the new logo in ads airing August 5. #Evolution. level 1. stuffx87. In 1968, the sandwich shop was renamed as Subway. Consider it Subway's new duds to the biggest party in foodservice. In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow.Inside the wordmark is an oval. This time it was a stylized yellow “Subway” inscription executed in a smooth and modern sans-serif typeface with the tails of “S” and “Y” elongated and curved, having thin and delicate arrow-heads in their ends. 5312. Chapps says: August 8, 2016 at 21:11 The new logo disconnects me from the product, somehow. I mean, it's great if they literally wanted to make their logo look like a subway map. Facebook. Linkedin. The firstlocation was owned by Peter Buck and Fred DeLuca. 3 years ago. Subway's new logo, introduction in 2017 Download the vector logo of the Subway brand designed by in Encapsulated PostScript (EPS) format. Comments. The current status of the logo is active, which means the logo is currently in use. This is the next step in the evolution of the brand following menu enhancements and the launch of Subway Digital earlier this year. Twitter. Email. The update is the next step in the evolution of the brand, following menu enhancements and the … The new logo will rollout across all Subway locations from early 2017. August 8, 2016. MILFORD, Conn. — Subway restaurants revealed an update to its iconic logo, along with a new symbol designed to bring the brand to life in the digital space. Via @Logo_Geek. Carroll said the new campaign “does what the brand really needs.” “We set out to make the anti-Subway ad,” said mcgarrybowen executive creative director Craig Cimmino. Reply. Subway Restaurants Reveals New Logo and Symbol.